Internships

Welcome, Future Sports Agent!

We’re thrilled that you’re interested in pursuing an internship and exploring a career as a sports agent. This guide will help you understand the skills, knowledge, and preparation needed to thrive in this dynamic field and make the most of your internship experience.

1. What Does a Sports Agent Do?

Sports agents serve as the critical link between athletes and their professional careers. Their responsibilities include:

• Negotiating contracts and sponsorship deals.

• Managing athletes’ branding and marketing efforts.

• Ensuring athletes comply with league regulations and standards.

• Providing career guidance and long-term planning.

• Handling public relations and crisis management.

2. Key Skills and Qualities of a Sports Agent

To excel in this competitive industry, it’s essential to develop the following skills:

• Communication: The ability to convey ideas clearly and persuasively is crucial when negotiating contracts or interacting with clients.

• Networking: Building relationships within the sports industry opens doors to new opportunities.

• Negotiation: Strong negotiation skills ensure that clients receive the best possible deals.

• Legal and Financial Knowledge: Understanding contracts, endorsements, and tax implications is vital.

• Time Management: The fast-paced nature of this job requires excellent organizational skills.

3. How to Stand Out as an Intern

Agencies value interns who demonstrate passion and initiative. Here are a few ways to make a great impression:

• Be Proactive: Volunteer for tasks, ask questions, and show a willingness to learn.

• Stay Informed: Keep up with industry news, including player trades, league updates, and major sponsorships.

• Demonstrate Professionalism: Be punctual, prepared, and respectful in all interactions.

• Leverage Your Skills: Showcase abilities like data analysis, market research, or social media management that could benefit the agency.

4. Learning Opportunities During Your Internship

During your internship, you may engage in tasks that help you develop a well-rounded understanding of the sports agency business, such as:

• Assisting with contract review and preparation.

• Conducting market research on athlete endorsements and sponsorships.

• Observing or participating in client meetings.

• Monitoring trends in sports branding and marketing.

• Supporting event coordination, such as athlete appearances.

5. Recommended Reading and Resources

To deepen your knowledge, we recommend the following:

• Books:

• The Agent by Leigh Steinberg

• You Negotiate Like a Girl by Amy Trask

• Sports Law: Cases and Materials by Ray Yasser et al.

• Podcasts:

• The Business of Sports

• The Woj Pod

• Websites:

• Sports Business Journal

• Front Office Sports

6. Preparing for the Future

To position yourself for long-term success as a sports agent, consider these steps:

• Networking: Attend industry events, conferences, and seminars.

• Certification: Look into certifications such as the NFLPA or NBPA agent licenses.

• Continuing Education: Pursue courses or degrees in sports law, business management, or communications.

7. How We’ll Support Your Growth

As your internship host, we are committed to:

• Providing mentorship and hands-on learning experiences.

• Offering constructive feedback to help you improve.

• Exposing you to real-world challenges in the sports industry.

• Equipping you with the tools and resources to succeed.

We’re excited to help you take the first steps toward your dream career. Let’s work together to make it happen! 

Our internship program is unpaid.